Assalamualaikum, our dearest #LaBeautes! Here is a little story about how LBS started and who we are as a brand. We hope you can feel closer to us by knowing more about us!


LBS stands for La Beaute Scarves, an Indonesian Modest-wear Brand born on the 22nd of July 2019. Derived from a French word, we aim to give elegant and classic styles for your look with designs that represents the purity and beauty of Islam for your daily to formal wear. Every de-sign that you see in LBS collections all have its own story and philosophy that are inspired by LBS owner’s own life story and current happenings in the world.

For example, the “Chain of Unity” collection was inspired by how people in the world are standing by each other united to fight the covid-19 pandemic. The “Indonesian Heritage” collection was inspired and made to introduce Indonesian culture to the world, and we also made the collection’s first batch orders a special charity event to help the Indonesians who suffer from natural disasters at that time. Each design is meaningful, purposeful and beautifully designed to suit women of all ages and occupation.

You can surely fall in love and relate to our designs as our inspirations are daily life and happenings that are close to our hearts and life.

We commit to keep improving our products in quality and comfort, and also offer a variety of designs that will cater to all Muslim Women and support them to be able to dress more modestly and wear hijab as a process of all our journey as Muslim Women.

We believe that the decision to wear hijab and dress modestly is beyond just clothing and fashion, it is a great reminder and habit for Muslim Women to always keep ourselves in check and behave properly in accordance to Islamic Principles when we wear them.


Our vision is to influence and fulfil Muslim Women’s needs for Hijab as Hijab is the symbol of righteous women in ALLAH’s eyes. With this vision embodied in everything that we do, LBS have managed to expand beyond Indonesia in less than 2 years to Malaysia and Singapore.

Along our journey, our scarves have also been worn by influential Muslim Women such as, the previous Mother of Nation and the wife of former Prime Minister of Malaysia, Tun Siti Hasmah, and the wife of the current President of Indonesia, Ibu Iriana Joko Widodo.

LBS was founded by a Muslim Woman entrepreneur, Bunga Riska Ayu. For her, building her own business is beyond just caring about the profit margin, it is about how she can bring her vision to become something that is beneficial to others, and how she can run her business in accordance to Islamic Principles.

That is why along our journey, LBS also actively participates in local businesses and charity events in order to share our story and vision to make a better change together.

We believe that when YOU, our dearest #LaBeautes are wearing our hijab, you will feel beautiful and empowered as a Muslim Women to do positive things and make a better change in everything that you do in your daily life.

We are here to support YOU our dearest #LaBeautes and all Muslim Women. Together, we can do many big things.


A special collection dedicated for a cause : PEACE, no more VIOLENCE! LBS Stands for #PeaceForPalestine. We are donating 100% PROFIT made from this collection to aid help for Palestine. All donations will go to official organizations donating aids for war victims in Palestine such as ACT Indonesia & Al-Azhar.

The design elements from this collection consist of dark maroon red flowers which represent deep condolences for the war & victims, and also the ‘Kafiyeh’ pattern & Palestine flag which represents Palestine. There will be unisex designs for both men & women to wear. 

“Peace comes from being able to contribute the best that we have, and all that we are, toward creating a world that supports everyone. But it is also securing the space for others to contribute the best that they have and all that they are.” ~ Hafsat Abiola

We can make the world a better place if we stand together. Support this project, buy a scarf & donate now #LaBeautes!